Your District Deserves to Shine
Share your district's story with confidence
SMARTER SCHOOL PR is the only training program designed exclusively for school administrators who want to excel as confident, highly proficient communication leaders for their districts.
Tight budgets
Limited time
Growing demands
We know the pressure you face as a school administrator
We understand the pressure you’re facing - balancing tight budgets, limited time, and the growing demand to engage your community in meaningful ways. We don’t believe in selling you something you don’t need. Instead, we start where you are, building on your team’s strengths and using the resources you already have.
Empower your existing team
Here's what you won't need
A Bigger Team:
Learn to do more with the staff you already have by creating systems that empower your existing team to shine.
A Bigger Budget for PR:
Maximize the technology and resources already at your fingertips—no costly upgrades required.
More Hours in Your Day:
Discover efficient strategies that fit seamlessly into your busy schedule without adding to your workload.
The good news is you already have the tools for success
SMARTER SCHOOL PR is designed to save time while producing measurable results. Join today and gain the tools to be your district’s Communication Leader to create a legacy of trust, advocacy, and pride.
SMARTER SCHOOL PR equips you to:
Adopt a Proactive Approach to School Public Relations and Avoid Crises
Gain the tools to anticipate and address potential communication challenges before they become crises. Learn to create a roadmap for consistent messaging, monitor community sentiment, and respond effectively to maintain trust and transparency.
Connect the District’s Values and Mission to Meaningful Goals
Translate your district’s core values into actionable communication strategies that resonate with your audience. We’ll guide you in aligning your mission with measurable goals, ensuring your communications reflect the purpose and priorities of your schools.
Align Goals with PR Strategies That Build Community Trust and Drive Tangible Support
Develop targeted PR strategies that inform while inspiring your community to take action—supporting a bond measure, attending events, volunteering, or advocating neighbor to neighbor. Learn to tie every communication effort back to clear, district-wide objectives.
Foster Deeper Connections with Parents, Staff, Students, and Community Members
Discover techniques to engage stakeholders on a personal level. Through storytelling, tailored messaging, and strategic outreach, build relationships that empower your advocates to foster pride throughout the community.
Empower Your Staff to Become Communication Ambassadors
Equip your team with the skills and confidence to share stories highlighting the best of your district. Guide staff to take ownership of communication, multiplying your reach without increasing your workload.
Achieve Professional Excellence in Every Presentation and Media Output
Master the art of confident, polished communication in every medium—whether speaking at a public meeting, responding to media inquiries, or posting on social media. Ensure every message reflects professionalism and reinforces your district’s reputation.
+20 years Experience
For over 20 years, we’ve worked alongside our clients, crafting communication systems that highlight their unique stories and build their brands. Our approach is simple: trust the experts in your schools to tell their stories, and give them the tools to amplify their successes. From the classroom to the community, your district is already doing incredible things—we help you make sure everyone knows about it.
Every strategy we share is practical, proven, and focused on empowering your team to thrive. The districts we’ve worked with have earned national recognition for their PR efforts without adding staff or increasing costs. Why? Because we believe that great public relations doesn’t come from flashy tools or extra hours—it comes from leveraging the strengths and values already at the heart of your schools.
SMARTER SCHOOL PR is more than training—it’s a commitment to helping you lead with confidence, inspire your team, and build a legacy of trust and pride in your community. Together, we’ll create systems that work for your district today and grow with you into the future.
SMARTER SCHOOL PR is the only training program designed exclusively for school administrators who want to excel as confident, highly proficient communication leaders for their districts. More than just a skill-building program, SMARTER SCHOOL PR equips you to create lasting, effective communication systems that strengthen your district’s brand and share its unique story with your community.
Through proven strategies tailored to the challenges of public education, you’ll learn how to amplify the stories that matter, inspire staff as mission advocates, and proactively shape your district’s narrative—all while leveraging the tools and resources you already have.
